AFL KIDS
A lot of the content that the AFL was producing targeted older audiences and die hard fans but kids, who make up a huge and very important part of the fan base were being totally overlooked - and so that’s where I came in!
CASE STUDY FOR:
Fun and fresh
Provide a fun and fresh take on the footy
Player personalities
Showcase a fun side of players personalities
Sponsorship opportunities
Open up a new area for sponsors to push product
Expand the audience
Expand the fan base and grow Channel 7 digital platforms
Make people smile
Add personality to the match coverage and make people smile
Engaging Content
Create engaging, fun and different content to engage youth audiences
The AFL is really big in growing the game and they recognised that there was a huge gap in their content offering when it came to youth audiences.
My role as The Creative Lead of Kids and Youth Content was to develop creative campaigns for youth audiences that would sit across AFL digital platforms. In this role I would create, write, direct, plan, produce and even build props - so I was a bit of an all-rounder!
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Client: AFL
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Location: Melbourne, Australia
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Year: 2019
OVERVIEW:
The AFL is really big in growing the game and they recognised that there was a huge gap in their content offering when it came to youth audiences. A lot of the content that the AFL was producing targeted older audiences and die hard fans but kids, who make up a huge and very important part of the fan base were being totally overlooked - and so that’s where I came in!
The AFL gave me full creative freedom to produce content that was targeted at younger fans! It was really great from a creative point of view to be working from a blank slate and we got to produce some really fun stuff!
Young footy fans get to see their favourite players battling it out on the sports field and answering serious questions in press conferences, but they don’t often get to see them just hanging out and having a bit of a laugh, and so that's what I wanted to capture with this series!
I wanted to create a content series that had a big vibe and left kids with a huge smile on their faces! I also wanted to produce content that appealed to both footy and non-footy fans. This resulted in a lot of mess, huge water fights, picnics, pranks, arm wrestling competitions, dancing, push up challenges, failed cooking shows and everything in between!
If you're interested in learning more about how I can help you with producing some incredible content, get in touch with me via my contact page here.
ABOUT THE SHOW
SERIES AIM
Julian Dunne
Head of Marketing and Content @ AFL
"Amberley has been a breath of fresh air at the AFL bringing a different perspective as well as a whole lot of fun to the team! If you have been looking for someone who can create, write, produce, direct, present, knock out voice overs, build props and even host a great weekly office trivia session then go no further! No matter what Amberley is tasked onto she always attacks it with a big smile and a tonne of enthusiasm. "
"Amberley has been a breath of fresh air at the AFL bringing a different perspective as well as a whole lot of fun to the team! If you have been looking for someone who can create, write, produce, direct, present, knock out voice overs, build props and even host a great weekly office trivia session then go no further! No matter what Amberley is tasked onto she always attacks it with a big smile and a tonne of enthusiasm. "
Julian Dunne
Head of Marketing and Content @ AFL
If you would like to chat about your next project or just check out my incredible loud t-shirt collection hit me up!